Storytelling

The Media Game Has Changed

The Media Game Has Changed

The conversation explores the shift from legacy media to creator-led platforms, why authenticity has become a competitive advantage, and how founders can build audiences by communicating directly with customers, employees, and the public. They discuss podcasts, social media, storytelling, corporate communications, and the changing relationship between companies, journalists, and audiences. Along the way, they examine how founders can develop a public voice, why some leaders become influential communicators, and what it means to build a brand in a world where distribution is increasingly decentralized.

How I became a StoryTeller (and how YOU can too)

How I became a StoryTeller (and how YOU can too)

Distinguished Scientist Sumit Gulwani shares his personal journey from a skeptical researcher to a passionate advocate for storytelling, revealing how narratives built on human connection are more powerful than statistics. He breaks down the science behind why stories work and provides a toolkit of practical techniques—from crafting a strong start to knowing your audience—to help technical professionals transform their communication, research, and even their lives.