Content strategy

The Media Game Has Changed

The Media Game Has Changed

The conversation explores the shift from legacy media to creator-led platforms, why authenticity has become a competitive advantage, and how founders can build audiences by communicating directly with customers, employees, and the public. They discuss podcasts, social media, storytelling, corporate communications, and the changing relationship between companies, journalists, and audiences. Along the way, they examine how founders can develop a public voice, why some leaders become influential communicators, and what it means to build a brand in a world where distribution is increasingly decentralized.

Inside the New Media Team with Marc Andreessen & Ben Horowitz

Inside the New Media Team with Marc Andreessen & Ben Horowitz

Erik Torenberg, Ben Horowitz, and Marc Andreessen of a16z dissect the paradigm shift from old to new media. They explore why an offensive strategy of 'flooding the zone' has replaced defensive PR, how authentic individuals have eclipsed sterile corporate brands, the strategic importance of speed and the OODA loop, and the nuanced interplay between oral and written cultures on the internet.

The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)

The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)

Ethan Smith, CEO of Graphite, explains Answer Engine Optimization (AEO), the new frontier of getting your product featured in answers from LLMs like ChatGPT. He shares his playbook for ranking in these new systems, revealing why AEO traffic can convert 6x better than traditional search and how even early-stage startups can achieve immediate wins by focusing on landing pages, YouTube videos, and authentic Reddit engagement.