Jeffrey Wang, co-founder of Exa, details how "go to market" (GTM) is transforming into an AI engineering problem. He showcases Exa's agent-first approach, using tools like an ICP dashboard for market intelligence and a personal AI clone (Jeffbot) to automate and optimize sales, emphasizing the need for robust APIs and arbitrarily customizable systems in this new AI-driven landscape.
Flora Liu from Notion's GTM engineering team discusses transforming a fragmented Go-to-Market system into a unified, agent-driven platform. She details how Notion tackles challenges like dispersed customer data and unstructured insights by building a four-layered architecture (Know, Decide, Act, Learn) where humans and AI agents operate on the same substrate, leveraging Snowflake, DynamoDB, and Notion itself to create durable, self-improving workflows and boost sales and marketing effectiveness.