Inside the New Media Team with Marc Andreessen & Ben Horowitz

Erik Torenberg, Ben Horowitz, and Marc Andreessen of a16z dissect the paradigm shift from old to new media. They explore why an offensive strategy of 'flooding the zone' has replaced defensive PR, how authentic individuals have eclipsed sterile corporate brands, the strategic importance of speed and the OODA loop, and the nuanced interplay between oral and written cultures on the internet.