Marshall MC luhan

Marc Andreessen on how the internet changed news, politics, and outrage | The a16z Show

Marc Andreessen on how the internet changed news, politics, and outrage | The a16z Show

Marc Andreessen discusses the launch of "Monitoring the Situation" (MTS), a new media network on X. He explores the concept of the “current thing,” how the internet has reinvented media consumption through viral outrage cycles, and why today's internet-native media landscape is reshaping politics, culture, and our collective attention, drawing parallels from the history of CNN to the theories of Marshall McLuhan.

Inside the New Media Team with Marc Andreessen & Ben Horowitz

Inside the New Media Team with Marc Andreessen & Ben Horowitz

Erik Torenberg, Ben Horowitz, and Marc Andreessen of a16z dissect the paradigm shift from old to new media. They explore why an offensive strategy of 'flooding the zone' has replaced defensive PR, how authentic individuals have eclipsed sterile corporate brands, the strategic importance of speed and the OODA loop, and the nuanced interplay between oral and written cultures on the internet.