Market creation

How Outset Turned AI Interviews Into a New Category

How Outset Turned AI Interviews Into a New Category

Outset's CEO Aaron Cannon discusses pioneering AI-moderated customer research, detailing the challenges of building a new market category, the transformative impact of advancing AI models on product capabilities and customer insights, and their new Simulations Lab featuring "digital twins" for predicting human behavior and unblocking enterprise creativity.