Generative engine optimization

Sep 30, 2026

The Chief AI Officer: Scientist, Architect, Coach — Rania Khalaf, WSO2

Rania Khalaf, Chief AI Officer at WSO2 and formerly a long-time leader at IBM Research, shares a framework for a role that is still being defined. She covers the Scientist, Architect and Coach focus areas, how the balance shifts by company type and AI maturity, and why she measures AI adoption, agent readiness and market signals instead of token counts. She also addresses the need for CEO backing and the question of who should own AI.

Aug 26, 2026

The Death of Developer Advocates — Stephanie Jarmak, Sourcegraph

Stephanie Jarmak argues that Developer Relations (DevRel) isn't dead, but its audience has shifted to include AI agents. She introduces the "Agent Advocate" role, focusing on measuring agent experience (e.g., through CodeScaleBench), optimizing for "Generative Engine Optimization" (GEO), and adapting traditional DevRel principles like enablement and community for this new user. The core message is that designing for agents, like a curb cut, ultimately improves the experience for all human developers.