Generative agents

Simulating Humans at Scale: Simile's Joon Sung Park

Simulating Humans at Scale: Simile's Joon Sung Park

Joon Sung Park, founder and CEO of Simile and creator of Stanford's "Smallville" generative agents study, explains how Simile is building the "GPU of intelligence" to simulate human society, diverging from frontier models that act as the "CPU of intelligence." He details Simile's approach of grounding simulations with real human behavioral data, its diverse corporate applications, and its long-term vision to create a "CERN of human society" to solve fundamental societal challenges.