GTM Is You - Victoria Melnikova, Evil Martians

Victoria Melnikova discusses optimal Go-To-Market strategies for developer tools and AI startups, asserting that a founder's personal brand is the most underrated competitive advantage in 2026. She covers foundational GTM hygiene, the strategic importance of San Francisco, effective advertising and event tactics, embracing unconventional marketing, and the critical role of authenticity and personal connection in building trust and cutting through digital noise.