The Death of Developer Advocates — Stephanie Jarmak, Sourcegraph
Stephanie Jarmak argues that Developer Relations (DevRel) isn't dead, but its audience has shifted to include AI agents. She introduces the "Agent Advocate" role, focusing on measuring agent experience (e.g., through CodeScaleBench), optimizing for "Generative Engine Optimization" (GEO), and adapting traditional DevRel principles like enablement and community for this new user. The core message is that designing for agents, like a curb cut, ultimately improves the experience for all human developers.
