User research

What it takes to be a top PM today | Robby Stein (Google Search)

What it takes to be a top PM today | Robby Stein (Google Search)

Robby Stein, drawing on his work on Instagram Stories, Reels, and AI-era Google Search, argues that the core craft of product management is making great decisions. He lays out a three-part process: understand people's underlying needs through jobs to be done, diagnose why a product is failing through root cause analysis and iteration, and refine the craft details that make a product work well and feel delightful.