User engagement

See How Customers Actually Use Your Product

See How Customers Actually Use Your Product

Founders often make the mistake of relying on aggregate user metrics like DAU, which obscure how individuals truly use a product. This video introduces the 'dot plot,' a powerful visualization tool mapping individual user activity over time. It reveals hidden patterns, helps identify retention issues, and pinpoints features driving engagement, offering deeper insights than traditional metrics and proving invaluable for both B2C and B2B product health analysis.