Marketing automation

AI in GTM at Notion — Flora Liu

AI in GTM at Notion — Flora Liu

Flora Liu from Notion's GTM engineering team discusses transforming a fragmented Go-to-Market system into a unified, agent-driven platform. She details how Notion tackles challenges like dispersed customer data and unstructured insights by building a four-layered architecture (Know, Decide, Act, Learn) where humans and AI agents operate on the same substrate, leveraging Snowflake, DynamoDB, and Notion itself to create durable, self-improving workflows and boost sales and marketing effectiveness.

Build Hour: Valuemaxxing with GPT-5.6

Build Hour: Valuemaxxing with GPT-5.6

This Build Hour focuses on "value maxing" with GPT-5.6, shifting from simply tracking token usage to measuring the actual outcomes and efficiency gained from AI. It covers how to select the right GPT-5.6 model (Sol, Terra, Luna) based on intelligence, latency, and cost, and provides practical strategies for optimizing cost-performance. Key topics include leveraging programmatic tool calling, prompt caching, persistent reasoning, and context compaction for API users, along with CodeX-specific tips. A customer spotlight on Ploy demonstrates real-world application, showcasing their migration to GPT-5.6 Sol, which resulted in 2.2x faster builds at 27% lower cost through advanced caching and tool optimization techniques.

The Age Of The 40-Year-Old Solo Founder Is Here

The Age Of The 40-Year-Old Solo Founder Is Here

Bryant Chou, co-founder of Webflow, introduces his new AI-powered platform, Ploy. This episode delves into how Ploy transcends traditional website builders by integrating analytics, CRM, and SEO to autonomously optimize marketing. Chou discusses Ploy's 'anti-slop' approach, leveraging curated data and expertise to produce high-quality web designs, and reflects on building a startup in the AI era compared to Webflow's early days. He also explores the competitive moat of purpose-built AI, the concept of 'agents as customers,' and how experienced founders can leverage AI to 'clone themselves' and achieve unprecedented speed and scale.

Accelerate Demand Gen with GenAI + SEO | Julian Goldie | Founder & CEO | Goldie Agency | 4K

Accelerate Demand Gen with GenAI + SEO | Julian Goldie | Founder & CEO | Goldie Agency | 4K

Julian Goldie, CEO of Goldie Agency, shares his journey from fearing AI's impact on his SEO business to leveraging it to "100X" his operations. He discusses the paradigm shift from traditional SEO to Generative Engine Optimization (GEO), where the goal is to train LLMs to recognize your brand's authority. Julian provides practical strategies for using AI to automate content creation, marketing, and customer service, highlighting how tools like Claude Opus, HeyGen, and Google AI Studio can outperform human efforts and enable solopreneurs to build highly profitable, scalable businesses.