Iteration

Susan Kare: How I Designed the Original Apple Mac Icons

Susan Kare: How I Designed the Original Apple Mac Icons

Susan Kare, the legendary designer behind the original Macintosh's iconic visual language, shares her journey from art history to computing. She discusses the creation of typefaces like Chicago and memorable icons such as the Happy Mac and the Command key symbol. Drawing lessons from Steve Jobs, Paul Rand, and others, Kare highlights key design principles: focusing on meaning and memorability, embracing technical constraints, iterating constantly, and using just enough detail to ensure instant clarity and universal appeal in human-computer interaction.

You can't just one shot it — Mehedi Hassan, Granola

You can't just one shot it — Mehedi Hassan, Granola

A product engineer from Granola shares a candid account of the challenges in moving AI features from the playground to production. This talk covers the pitfalls of "one-shot" solutions like web search and generic prompts, and details Granola's strategy of building custom internal tracing and development tooling to create a tight, effective feedback loop for iteration.