The $700 Billion AI Productivity Problem No One's Talking About

Russ Fradin, founder of Larridin, draws parallels between the early days of ad tech and the current AI boom, arguing that a robust measurement infrastructure is the missing piece to unlock AI's true enterprise value. He discusses the challenges of measuring AI ROI, the gap between AI spending and actual usage, and how to overcome employee anxiety to foster productive adoption. The key is to move beyond simple surveys and marry behavioral data with real-world outcomes to understand if AI tools are actually making companies more productive.