Context layer

AI in GTM at Notion — Flora Liu

AI in GTM at Notion — Flora Liu

Flora Liu from Notion's GTM engineering team discusses transforming a fragmented Go-to-Market system into a unified, agent-driven platform. She details how Notion tackles challenges like dispersed customer data and unstructured insights by building a four-layered architecture (Know, Decide, Act, Learn) where humans and AI agents operate on the same substrate, leveraging Snowflake, DynamoDB, and Notion itself to create durable, self-improving workflows and boost sales and marketing effectiveness.

WTF Is the Context Layer? The Missing Infrastructure for Production Agents — Prukalpa Sankar

WTF Is the Context Layer? The Missing Infrastructure for Production Agents — Prukalpa Sankar

Prukalpa Sankar argues that while AI models are increasingly intelligent, their practical business utility is limited by a lack of contextual intelligence. She proposes a "context layer" as a crucial solution, akin to a "GitHub for context," to centralize and manage business knowledge, expertise, and norms. This system aims to provide AI agents with the shared, versioned, and continuously learning context necessary to overcome the challenges of isolated systems and context sprawl, ultimately differentiating companies in an AI-driven world.