How a Logistics Giant Keeps AI Data Locked Down

Jason Ward, FinOps for AI lead at C.H. Robinson, shares insights on managing AI costs for enterprises and startups. He details a FinOps strategy centered on comprehensive tagging, leveraging AI for observability (e.g., detecting prompt bloat and context starvation), and pioneering advanced metrics like "cost per thought" and "reasoning ratio" to optimize complex AI workloads beyond simple discrete tasks.