Why SW Architecture is Mostly Communication • David Whitney, Ian Cooper & Hannes Lowette • GOTO 2025

Three experienced software engineers—Ian Cooper, David Whitney, and Hannes Lowette—deconstruct the evolution of software architecture from a top-down, "ivory tower" practice to a modern, collaborative discipline. They explore the dynamics between emergent and intentional design, the importance of sustainable development over "slash-and-burn" cycles, and how architectural strategies must adapt to organizational scale. The conversation emphasizes that the architect's primary role has shifted to coaching, fostering a shared language, and managing trade-offs, concluding that all significant architectural challenges are ultimately people problems rooted in communication, empathy, and culture.