Hub spot

How to be a CEO when AI breaks all the old playbooks | Sequoia CEO Coach Brian Halligan

How to be a CEO when AI breaks all the old playbooks | Sequoia CEO Coach Brian Halligan

Brian Halligan, HubSpot co-founder and Sequoia's in-house CEO coach, shares his frameworks for building and scaling tech companies. He details his LOCKS framework for evaluating founders, offers tactical advice on hiring "spiky" talent over consensus picks, and discusses the future of go-to-market strategies in the age of AI.