Growth marketing

Grant Lee: Building Gamma’s AI Presentation Company to 100 Million Users

Grant Lee: Building Gamma’s AI Presentation Company to 100 Million Users

Grant Lee, co-founder of Gamma, shares the journey of building a presentation tool to 100 million users and $100M ARR. He discusses the strategy of being 'different, not just better' than incumbents like Microsoft and Google, the importance of starting with a strong product thesis before integrating AI, and the disciplined 'hire painfully slowly' approach that allowed a small team to achieve massive organic growth.

The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)

The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)

Ethan Smith, CEO of Graphite, explains Answer Engine Optimization (AEO), the new frontier of getting your product featured in answers from LLMs like ChatGPT. He shares his playbook for ranking in these new systems, revealing why AEO traffic can convert 6x better than traditional search and how even early-stage startups can achieve immediate wins by focusing on landing pages, YouTube videos, and authentic Reddit engagement.