Aug 26, 2026

The Death of Developer Advocates — Stephanie Jarmak, Sourcegraph

Stephanie Jarmak argues that Developer Relations (DevRel) isn't dead, but its audience has shifted to include AI agents. She introduces the "Agent Advocate" role, focusing on measuring agent experience (e.g., through CodeScaleBench), optimizing for "Generative Engine Optimization" (GEO), and adapting traditional DevRel principles like enablement and community for this new user. The core message is that designing for agents, like a curb cut, ultimately improves the experience for all human developers.

Aug 26, 2026

Knowledge Systems: The New GTM Stack — Jeffrey Wang, Exa

Jeffrey Wang, co-founder of Exa, details how "go to market" (GTM) is transforming into an AI engineering problem. He showcases Exa's agent-first approach, using tools like an ICP dashboard for market intelligence and a personal AI clone (Jeffbot) to automate and optimize sales, emphasizing the need for robust APIs and arbitrarily customizable systems in this new AI-driven landscape.

Aug 26, 2026

The State of AI: Models, Moats, and the Consumer Renaissance

Anish Acharya and Jen Kha delve into the evolving AI landscape, dissecting the model layer with its emerging multiple winners and the strategic choice between frontier and open-weight models. They explore how the application layer captures value through model aggregation and specialization, ultimately ushering in a renaissance for consumer AI with personal agents, coding tools, and new economic models, urging founders to think big.

Aug 26, 2026

AI in GTM at Notion — Flora Liu

Flora Liu from Notion's GTM engineering team discusses transforming a fragmented Go-to-Market system into a unified, agent-driven platform. She details how Notion tackles challenges like dispersed customer data and unstructured insights by building a four-layered architecture (Know, Decide, Act, Learn) where humans and AI agents operate on the same substrate, leveraging Snowflake, DynamoDB, and Notion itself to create durable, self-improving workflows and boost sales and marketing effectiveness.

Jul 28, 2026

How Forward Deployed Engineering is done at Kepler — Vinoo Ganesh

Vinoo Ganesh, formerly of Palantir, details how Forward Deployed Engineering (FDE) functions as a critical product strategy rather than a sales role. He shares insights from Palantir's Foundry development, emphasizing how FDEs embed with customers to uncover true problems, observe user behavior, define a common linguistic ontology, and build production-ready solutions from temporary fixes, ultimately driving core product leverage.

Jul 07, 2026

GTM Is You - Victoria Melnikova, Evil Martians

Victoria Melnikova discusses optimal Go-To-Market strategies for developer tools and AI startups, asserting that a founder's personal brand is the most underrated competitive advantage in 2026. She covers foundational GTM hygiene, the strategic importance of San Francisco, effective advertising and event tactics, embracing unconventional marketing, and the critical role of authenticity and personal connection in building trust and cutting through digital noise.