Connection is Everything • Ken Hughes • GOTO 2025

In an increasingly digital world, genuine human connection is paramount. This presentation explores the shift in consumer values across seven generations, urging developers to move beyond transactional software and focus on four key pillars: making the user the center of their world (the 'Blue Dot' consumer), exceeding their ever-rising expectations, embracing the 'phygital' reality shaped by AI, and building deep, relational connections, exemplified by Taylor Swift's fan engagement.