Bolt ft. Markus Villig - From Bootstrapping in Estonia to a Global Leader in Mobility

Markus Villig recounts the story of Bolt, from a €5,000 loan from his parents to a global mobility leader. The journey is defined by counterintuitive pivots: first, competing against the very taxi companies they initially served, and second, using a first-principles data model to ignore conventional wisdom and expand into overlooked African markets, which proved to be a massive success. This data-driven, pragmatic approach allowed Bolt to triple its market share during the COVID-19 crisis by choosing not to lay off staff and instead focusing on growth while competitors were paralyzed.