Answer engine optimization

The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)

The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)

Ethan Smith, CEO of Graphite, explains Answer Engine Optimization (AEO), the new frontier of getting your product featured in answers from LLMs like ChatGPT. He shares his playbook for ranking in these new systems, revealing why AEO traffic can convert 6x better than traditional search and how even early-stage startups can achieve immediate wins by focusing on landing pages, YouTube videos, and authentic Reddit engagement.