Why AI Needs Culture (Not Just Data) - Prolific [Sponsored]

Sara Saab and Enzo Blindow from Prolific discuss the critical, and growing, need for high-quality human evaluation in the age of non-deterministic AI. They explore the limitations of current benchmarks, the dangers of agentic misalignment as revealed by Anthropic's research, and how Prolific is building a "science of evals" by treating human feedback as a robust infrastructure layer.